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The Fatal Flaw of Price-Based Rankings - Part II
Why Priced-based ranking is not the best choice?
Price-based on-ramp ranking hurts your user experience. In Part I we covered how ramps lure users with low quotes, only to raise fees mid-transaction and drive them away.
But the problem runs deeper.
Not all ramps are created equal
Price-based ramps marketplaces assume that conversion from ramp to ramp is similar. Nothing could be further from the truth.
The sad reality is that ramps transactions fail more often than not.
Credit cards get declined, bugs cause delays and rejections, and KYC friction results in users giving up mid-transaction.
Pushing users to the ramp that is cheapest is like sending drivers down the shortest road without checking for speed limits and traffic jams. Sure, it may seem like a good idea, but the delays and traffic jams are likely to cost both the user and the ramps provider in the end.
It’s all about conversion
It's not just about who offers the lowest quote—it's about who can deliver results. In an industry where trust is everything, failed transactions create frustration, and frustration creates churn.
When a user’s credit card is declined or they abandon the transaction process due to a poorly designed interface, you've lost more than a completed transaction—you’ve likely lost a customer.
A ramp might rank at the top of your ranking because of low fees, but if only 50% of users complete their purchases, the real cost is steep—up to 50% in lost revenues.
What if there’s a ramp that has lower fees, but does not engage in questionable pricing tactics that break user trust? Or what if there’s a ramp with a 75% success rate but doesn’t get used because it is slightly more expensive?
A successful user experience should select the ramp with the highest conversion rate, the least friction in KYC, and the smoothest user flow.
Comparing the ‘average’ vs the best ramp
When comparing ramps, it’s crucial to look beyond just the price.
The best-performing ramps, those that consistently convert transactions, have a much higher success rate. For example, while the lowest-priced ramp may convert at an average of 50%, the top-rated ramp by conversion might achieve Y%. That’s a 50% boost in completed transactions, which directly translates to increased revenue and happier users.
The image above illustrates the stark difference between selecting a ramp based on conversion rates versus selecting one based purely on price. The choice is clear: better performance drives better results, and that’s what keeps users coming back.
The danger of not understanding returning users
It's simple math: the more successful ramp transactions, the more users are onboarded. These same users will come back and use dApps, staking swaps, and so on. The best ramp isn’t the cheapest—it’s the one that keeps users coming back.
Imagine you are a user, who has previously bought crypto through a ramp in your wallet. If suddenly another ramp has become cheaper than the ramp they used previously, you are forcing that user to sign up and go through KYC all over again.
Returning users convert more than 5x better than new users, but only when sent to the right ramp!
Moving beyond price-based ranking means understanding which ramp to recommend to each individual user. For returning users, this means recommending or labeling the ramp they have previously used in order to make checkout as easy as possible!
Why Onramper's ranking system is different
Onramper’s ranking system doesn’t fall into the price trap. It evaluates ramps based on many real-time performance metrics:
- Conversion rates
- Transaction success
- Returning users
- Pricing
- User experience
This approach ensures your users are routed to the ramp that’s most likely to provide a smooth, successful transaction.
Some clients use our ramp aggregation APIs to get quotes, while others use them to identify the highest-converting ramps. But the best implementations use our APIs to make use of our intelligent ranking system.
By intelligently ranking ramps based on what actually matters, Onramper helps you deliver better results, reduce user frustration, and improve retention. The difference? Your users aren’t just clicking on the cheapest quote—they’re completing transactions.
In Part 3 of this series, we’ll dive into how Onramper’s ranking works in greater detail.
Ready for a change?
If you want to dive deeper into how Onramper can increase both your ramp coverage and conversion to offer a superior user experience, schedule a chat with our team today.
Other articles
Onramper Integrates Paybis to Expand Global Crypto Payment Coverage
Onramper, the world’s leading fiat-to-crypto onramp aggregator, has integrated global cryptocurrency exchange Paybis.
October 15, 2025 – Onramper, the world’s leading fiat-to-crypto onramp aggregator, has integrated global cryptocurrency exchange Paybis, expanding its network of payment providers and improving how users around the world buy digital assets.
Through the integration, Onramper partners gain instant access to Paybis’ high-conversion payment flows, including Apple Pay and Google Pay, without any additional development effort. Businesses can now offer faster, more familiar, and secure payment options through a single API.
Paybis becomes the 30th onramp to join the Onramper network, extending its global coverage and giving partners even more flexibility in how they connect users to crypto.
Operating in more than 180 countries, Paybis enables users to buy, sell, and swap major cryptocurrencies using credit and debit cards, bank transfers, Apple Pay, Google Pay, and other local methods. Its one-tap Apple Pay experience is recognized for speed and reliability, helping make crypto purchases almost instant.
“Paybis has set the bar for low-friction, global payment experiences,” said Thijs Maas, CEO of Onramper. “We’re thrilled to bring them into our network. With 30 onramps now live, we’re giving our partners and their users more choice and a truly seamless way to enter the crypto economy.”
“Our mission has always been to make buying and selling crypto effortless,” said Konstantins Vasilenko, Head of Sales and Co-Founder at Paybis. “Partnering with Onramper helps us bring that simplicity to more users and businesses globally.”
The collaboration strengthens Onramper’s aggregated network, giving partners access to broader global coverage, faster transactions, and seamless integration through a single connection.
To learn more, please visit onramper.com and paybis.com.
About Paybis
Paybis is a global cryptocurrency exchange platform that provides fast, secure, and user-friendly digital asset transactions. Founded in 2014, the company specializes in fiat-to-crypto and crypto-to-fiat conversions, enabling users to buy, sell, and swap Bitcoin, Ethereum, and other cryptocurrencies using various payment methods, including credit/debit cards, bank transfers, and e-wallets.
With a strong focus on security and compliance, Paybis is registered with regulatory authorities and implements industry-leading AML/KYC procedures. The platform is known for its intuitive interface, 24/7 customer support, and competitive exchange rates.
About Onramper
Onramper is the leading fiat-to-crypto payments aggregator, providing a turnkey API-based solution for dynamically routing fiat-to-crypto onramp flows based on algorithms optimizing for conversion, fees and payment methods. Onramper’s platform allows users of clients to buy 2000+ digital assets, in over 190 countries with over 130 payment methods in 120 currencies, with advanced routing options and unified analytics. The company is based in the Netherlands. To learn more about Onramper, visit www.onramper.com.
Leap Wallet integrates Onramper for exclusive fiat-to-crypto onramping
Leap Wallet has entered into an agreement with Onramper to power fiat on- and off-ramping across its mobile applications and browser extension.
Leap Wallet has entered into an agreement with Onramper to power fiat on- and off-ramping across its mobile applications and browser extension. The integration brings Onramper’s global infrastructure directly into Leap Wallet, enabling streamlined access to crypto for users around the world.
Since 2025, Leap Wallet has expanded beyond its initial focus on the Cosmos ecosystem to become a multi-chain wallet. Today, it natively supports Bitcoin, Ethereum, and over 200 additional blockchain networks, allowing users to manage assets across a wide range of ecosystems without switching platforms.
“As Leap Wallet has grown into a multi-chain platform, demand for a seamless onramping experience has surged,” says Sanjeev Rao, CEO of Leap Wallet. “Our mission is to streamline the flow of value across ecosystems—and by partnering with Onramper, we’re eliminating key barriers for users.”
Enhanced onramping coverage
With this significant expansion, Leap Wallet recognized the necessity of robust and accessible onramping solutions to serve its growing user base. To address this, Leap Wallet is now integrating Onramper exclusively. This partnership allows users to:
- Access onramping for thousands of tokens
- Benefit from coverage across 200+ blockchain networks
- Enjoy frictionless fiat-to-crypto transactions, catering to both new and experienced users
By leveraging Onramper’s capabilities, Leap Wallet ensures its users experience reliable, broad, and convenient access to a wide range of cryptocurrencies, further reinforcing its position as a top-choice multi-chain wallet for global digital asset management.
“Crypto users need fast, secure, and reliable access to liquidity,” says Thijs Maas, CEO of Onramper. “Through this partnership with Leap Wallet, we’re bringing our global onramping infrastructure directly into one of the most advanced multi-chain platforms, enabling seamless value movement at scale.”
To learn more, visit onramper.com and leapwallet.io.
Helio Partners with Onramper to Power Unique Card to Stablecoin Payments for Global Merchants
Onramper’s industry-leading aggregator will localize payment methods for merchants looking to accept instant stabelcoin payments.
May 20, 2025 – Onramper, the world’s leading fiat-to-crypto on-ramp aggregator, today announced a partnership with Helio to supercharge stablecoin payments for global merchants. Helio, a leading crypto checkout app used by over 6,000 merchants and millions of users, has advanced the adoption of crypto payments by offering a faster, more affordable alternative to traditional methods.
To date, Helio has processed over $1.5 billion in transactions and integrates with leading digital platforms, including Shopify, where it powers the popular Solana Pay plugin. Now, the company is launching a revamped payment flow that enhances the onboarding experience for new users that don’t already have a crypto wallet when completing purchases with stablecoins such as USDC.
Now when Helio users select “Pay with Card”, they’re guided through a localized payment method selection screen tailored to their region powered by Onramper’s industry leading on-ramp aggregator and smart routing engine. Users can quickly fund a virtual crypto wallet tied to their email by purchasing USDC and easily complete their payment to the merchant. This seamless fiat-to-crypto flow unlocks valuable new commerce use cases for merchants, including instant settlement from credit card purchases (instead of next day settlement), zero chargeback risk, seamless iGaming deposits via cards, global support for high risk payments and more.
Stablecoin usage continues to rise – recent reports show retail usage increased by 35% in 2024 as consumers increasingly turn to stablecoins for e-commerce to avoid banking delays.
“Collaborating with Helio to enable stablecoin payments is a major step toward bringing crypto commerce to Web2-native users,” said Thijs Maas, CEO of Onramper. “Our aggregation engine delivers localized on-ramps and payment methods, making it easier for users to check out.”
Onramper accepts 130+ payment methods and enables users to purchase crypto across 190+ countries. This extensive geographic coverage is complemented by sophisticated routing engines that recommend the best conversion for users in real-time – maximizing users’ odds of a successful transaction and ensuring they receive the most crypto for their fiat.
"Helio is known as the market leader in native crypto payments, offering low fees and instant settlement. With the integration of Onramper, we’ve expanded backwards compatibility with the traditional financial system. This allows Helio merchants like Liquid Brokers and Bizcuits to accept instant card payments in over 130 countries through seamless fiat to stablecoin onramps. This results in increased sales for our merchants and a faster, smoother checkout experience for customers at Helio-powered stores. It’s a big step toward making crypto payments as seamless as traditional ones, especially for those new to crypto or looking to top up quickly." said Stijn Paumen, CEO of Helio.
“At Bizcuits, we support trading brokers and prop firms with operational solutions, including payments infrastructure. We integrated Helio for card-to-crypto payments because of its seamless experience, transparent pricing, and global reach. It enables our partners to offer reliable fiat-to-crypto onramps without added complexity, making Helio a natural fit for our ecosystem.” Debbie Colerio, Payments and Compliance Manager, Bizcuits
To learn more, please visit onramper.com and hel.io.
About Helio
Helio provides a suite of payment tools for merchants, creators and platforms, making it easy for anyone to accept USDC and other digital currencies. Designed for ease of use, especially those new to crypto payments, Helio is a faster and more cost effective alternative to traditional payment methods. Empowering over 6,000 sellers and over one million users, Helio supports major blockchains including Solana, Bitcoin, Ethereum and L2s.
About Onramper
Onramper is the leading fiat-to-crypto payments aggregator, providing a turnkey API-based solution for dynamically routing fiat-to-crypto onramp flows based on algorithms optimizing for conversion, fees and payment methods. Onramper’s platform allows users of clients to buy 2000+ digital assets, in over 190 countries with over 130 payment methods in 120 currencies, with advanced routing options and unified analytics. The company is based in the Netherlands. To learn more about Onramper, visit www.onramper.com.
