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Onramper and Exodus Launch Cross-Chain Swaps
Onramper partners can now integrate aggregated crypto swaps directly within their applications.
February 20, 2025 – Onramper, the world’s leading fiat-to-crypto on-ramp aggregator, today announced the launch of its cross-chain, crypto-to-crypto swaps service. Now, Onramper partners can integrate swaps directly within their applications, empowering users to seamlessly swap between cryptocurrencies with the most advanced liquidity engine on the market.
With Onramper’s new swaps aggregator, termed “Onramper Swap,” users can enjoy compliant, secure, and lightning-fast swaps of 100,000 tokens across 50+ networks. Onramper’s premium swap engine is powered by XO Swap by Exodus, which sources users the best rates across 11+ liquidity providers.
“Cross-chain decentralized swaps products are traditionally inefficient and offer limited support across blockchains,” said Thijs Maas, CEO of Onramper. “Onramper Swap was developed to address these gaps by enabling seamless swap aggregation across diverse liquidity sources, delivering a faster and more efficient user experience. We're thrilled to partner with Exodus, a leading industry innovator, to bring this powerful swap engine to a wider audience.”
The launch of cross-chain swaps marks an expansion of Onramper’s existing partnership with Exodus. Exodus integrated Onramper’s on-ramp stack in 2024 to broaden the range of payment methods available to its users, including options like Interac in Canada and Unified Payments Interface (UPI) in India. Exodus users benefit from Onramper's sophisticated routing engines that recommend the best conversion in real-time.
"Cross-chain swaps should be effortless, and that’s exactly what this integration delivers. With XO Swap powering Onramper’s latest offering, users gain access to deep liquidity, competitive rates, and institutional-grade security—all built and tested at scale," said Kevin Wood, Director of Revenue Operations at Exodus.
Onramper’s swaps product arrives on the heels of its recent off-ramp launch, making it possible to integrate the world’s best off-ramps in a single sweep and ensuring global coverage, diverse payout methods, and best-price execution. Today, Onramper offers industry leading on-ramp, off-ramp, and swap aggregation solutions.
Onramper Swap: Features and benefits
Unparalleled choice: Onramper Swap supports 100,000 tokens across 50+ networks including EVM, Bitcoin, XRP, SVM, and Cosmos.
Competitive rates: Liquidity is sourced from 11+ sources, both centralized and decentralized, ensuring the best rates available.
Fully customizable: Partners can customize Onramper Swap to match their branding and add logos for a fully native experience.
Enterprise ready: Onramper Swaps is powered by XO Swap, which is built and tested at scale by the Exodus team. Onramper’s offering can be integrated in 10 minutes through a seamless plug-and-play process.
Secure: With nine years of experience, Halborn audits, and an active bug bounty program, XO Swap is powered by premium security.
About Onramper
Onramper is the leading fiat-to-crypto payments aggregator, providing a turnkey API-based solution for dynamically routing fiat-to-crypto onramp flows based on algorithms optimizing for conversion, fees and payment methods. Onramper’s platform allows users of clients to buy 2000+ digital assets, in over 190 countries with over 130 payment methods in 120 currencies, with advanced routing options and unified analytics. The company is based in the Netherlands. To learn more about Onramper, visit www.onramper.com.
About Exodus
Exodus is a financial technology leader empowering individuals and businesses with secure, user-friendly crypto software solutions. Since 2015, Exodus has made digital assets accessible to everyone through its multi-asset crypto wallets prioritizing design and ease of use.
With self-custodial wallets, Exodus puts customers in full control of their funds, enabling them to swap, buy, and sell crypto. Its business solutions include Passkeys Wallet and XO Swap, industry-leading tools for embedded crypto wallets and swap aggregation.
Exodus is committed to driving the future of accessible and secure finance. Learn more at www.exodus.com or follow us on X at www.x.com/exodus.
Mistakes wallets make when designing their on-ramp flows
Common UX flaws in wallets onramping flows.
When it comes to fiat on-ramping, UX is king. And while the UX of ramps providers certainly leave a lot to be desired - UI bugs, mediocre card conversion, clunky Know-Your-Customer processors - there’s also a lot that’s in control of the wallets that integrate these services.
Currency localization
Imagine going to a webstore where products are denominated in the wrong currency. You’ll think “this isn’t for me” and leave.
Yet across the top cryptocurrency wallets, it is common for fiat currencies to not be localized. In fact, in most of the top 10 wallets in the space, I had to manually try and find a way to change the fiat currency.
Some will argue that lack of localization of fiat currencies exists for privacy reasons. But users looking to buy crypto with fiat have to go through Know-Your-Customer (KYC) anyway, which includes filling in their physical address - and often even uploading their passport.
Of course, whether a ramp provider’s services can even be used depends on both fiat currency and country support, so providing a list of ramp options without localisation just results in sending users down dead paths.
Default amounts
In a number of wallets - including leading wallets like MetaMask and Phantom - the default amount displayed is 0. Have you ever wanted to buy $0 worth of cryptocurrency? Probably not.
So how should we think about default amounts?
In my view, the best way to approach default amounts is to use a round number that is higher than the median purchase.
This median changes from country to country, as the average transaction amount in Nigeria, for example, will be lower than in the United States. Therefore, the median should be determined on a country-by-country basis.
The amount displayed should adjust depending on the fiat currency, as at the time of writing every dollar is worth 1577 Nigerian Naira (not a very round number).
Payment method choice
Ask people from the Netherlands, India, Nigeria, the United States and the Philippines which payment methods they want to use to buy crypto, and each will give an entirely different answer.
Yet, the majority of the top cryptocurrency wallets do not support most of the payment methods that will be mentioned.
Other wallets have created flows with ramp providers that support many APMs, without creating a “payment method” selector. This results in the user not being able to compare the difference in price between payment methods.
In addition, any onramp provider that has more than 10 payment methods will be able to tell you how this quickly results in integrations becoming outdated, with the list of payment methods displayed to the user not reflecting what is actually supported (see below).
Payment method localization
For those wallets that do have a range of local payment methods enabled, credit cards are often selected as the default option, despite cards having notoriously bad conversion rates when it comes to buying cryptocurrencies.
Needless to say, it is important to localise payment methods and recommend the best payment methods to users (so important, in fact, that I’ve dedicated a separate article about it here).
Closing thoughts
It is time for us to build flows users enjoy. Next week I will cover on-ramp selection in part 2 of this series.
I invite everyone - client or not - to have OnRamper analyze your app. We’ll do a free analysis to identify the good, the bad, and the ugly. Schedule a call via the link above and reply with: "Please analyze my current setup."
Why you should not rank onramps based on fees
Why Priced-based ranking is not the best choice?
Price-based ramp ranking sounds logical—cheaper is better, right?
Wrong. This approach is deeply flawed, and it’s hurting your platform more than you realize. Why?
Because ramp providers are gaming the system.
They know that by initially offering the lowest price, they can move to the top of your list. But here's the kicker: once they’ve secured the transaction, they hike the price during the transaction flow, leaving your users to pay more than they bargained for.
It’s an all-too-common occurrence. In fact, if you’re a top-tier wallet, it’s happening to you right now, and it’s probably being done by multiple ramp providers.
At Onramper, we call this sneaky practice “quote spoofing”, and it’s been happening across the industry for years.
Here’s how you can check if this happens in your app:
- Enter an amount of fiat to buy for, and go to the ramp comparison screen.
- Write down the amount of crypto offered by each ramp provider, and open all onramp widgets.
- Click-through to the end of the transaction in each widget, and write down the final crypto received.
- Compare the amounts from step 1 and step 3.
Trust erosion and lost users
What’s the real impact of quote spoofing? First and foremost, it breaks trust.
Your users come to your platform expecting transparency and the best experience to access crypto. But when they see prices increase mid-transaction, they feel deceived. Shattered trust isn’t easy to repair.
As conversion rates drop, so does your onboarding volume. That’s a direct hit to your growth, all because price was prioritized over actual conversion rates and user experience.
What’s worse, this practice doesn’t just frustrate users—it also makes their transactions more expensive, which pushes them away even more.
Most ramp providers have been guilty of quote spoofing at one time or another. It’s not because they’re inherently bad actors, but rather because price-based ranking encourages this behavior.
The problem is systemic. Perverse incentives force ramp providers to prioritize getting picked over being transparent. To insiders, it is a known problem, and one that Onramper has been tackling for years.
Onramper Terminal: A window into the problem
Onramper's clients have been made aware of this practice for a long time. Thanks to the Onramper Terminal, they have insights into the accuracy of quotes and effective fees, giving them the information they need to prevent quote spoofing.
The Onramper Terminal shines a light on the murky tactics some ramp providers use, providing your platform with the data needed to call them out or change routing for bad actors.
In the Fee Transparency Dashboard that comes with Onramper Enterprise, for example, you get perfect insight into ‘quote accuracy’, showing exactly which ramp providers are guilty of quote spoofing in your ramps marketplace and by how much.
The Onramper Terminal also gives you visibility into how ramps are actually performing. Instead of just relying on price, you can see metrics on quote accuracy, conversion rates, payment authorization rates, and payment methods across your entire ramps stack.
This allows you to offer your users an experience that’s not only fair but also optimizes for successful transactions.
User loss = lower conversions
Here’s the bottom line: relying on price alone to rank ramps is costing you. It's ripping off your users and results in ramp providers gaming the system and sub-optimal UX.
When users abandon transactions halfway through because of price spikes, your conversion rates plummet.
Onramps offering lowball quotes just to get picked initially, only to increase prices later, results in more than just bad user experience—it results in fewer completed lifetime transactions.
And the fewer transactions that go through, the fewer users you onboard. In short, it’s the opposite of what your platform needs.
Moving beyond price-based ranking
So, what’s the fix?
It’s simple: rank based on more factors than price alone. Platforms that include other metrics, like expected success rates, KYC friction, and payment method compatibility alongside price see higher user satisfaction and better conversion rates.
Imagine offering your users the best onramp for their specific situation, not just the one offering the lowest (and often misleading) quote.
The result? A better experience for your users and higher completion rates for you. Onramper is leading the charge by providing advanced onramp routing based on pricing, success rate data and user-friction.
The best part? Our onramp recommendations boost your conversion rates beyond what you think is possible. (More on this in next week’s post!)
Curious to your thoughts,
Thijs
thijs@onramper.com
What businesses need to look for in a fiat-to-crypto onramp
What works for one user isn't going to work for another. Here are three things you need to consider when choosing an onramp.
You’re a provider of the cryptocurrency space’s most critical infrastructure.
Maybe you run a digital wallet or exchange. Maybe you’ve launched a cutting-edge Ethereum dApp that’s racking up volume. Or maybe you’re pushing the boundaries on the latest and greatest DeFi, NFT or metaverse platform.
Wherever you land, you’re here because you want to provide your users with an easy, no-nonsense portal into crypto — so you can get them using your product faster.
An integrated fiat-to-crypto onramp is a fantastic choice. It’ll allow you to focus your resources where they count, without the added headaches of building a whole new stack and getting the right licenses.
All onramps are not created equal, however. Here’s what you need to consider.
Success rates
It’s a well-kept secret among fiat onramps, but transaction failure is alarmingly high across the board. The factors that can get in the way of a seamless fiat-to-crypto swap are numerous, ranging from KYC failures to poor UX.
We’re not talking about a handful of isolated incidents, either. Our recent Global Crypto Onramp Report, in collaboration with CoinTelegraph, identified that most fiat-to-crypto transactions fail — 50% after KYC.
It’s worth discussing this glaring issue with prospective partners. Every hurdle your users face is costing you business.
Alternatively, you may want to consider using an onramp aggregator — which intelligently routes to the onramp with the highest likelihood of success in real-time.
Reach
The magic of crypto is that it brings together individuals from all across the globe. There’s just the small matter of individuals actually getting crypto in the first place.
It’s impossible to recommend an onramp that caters to all users. After all, your Canadian users have very different payment options available than your Cambodian ones. What may work for identity/proof-of-address verification for your users in Ireland may not even be possible for those in India.
If you do cater to a truly global audience, you need a solution that accounts for these geographic differences. Integrating multiple onramps is an option, but it also drastically increases the work required from you to maintain them or replace them in case of downtime.
Make sure you understand where your users are coming from — and which solution(s) are best suited to them. Or, just integrate an aggregator, which gives you the reach of multiple onramps through a single extension.
Fees
The elephant in every crypto room.
As if navigating success rates and reach wasn’t enough, you’ll also need to be mindful of the fees your prospective onramp charges. Which is tricky in itself, because even two services that offer the same upfront fee will differ in the amount of cryptocurrency they dispense, owing to different conversion rates, spreads, and blockchain network fees.
You want to give users the best bang for their buck. But you should also recognize that fees are second to success rate — what good is a fee if the user can’t complete a transaction?
Aggregation: the best of all worlds
Ultimately, the best onramp for your users is the one that works. And, realistically, you’re not going to get consistent success from a single onramp.
It can be frustrating. Somewhere out there, the perfect bridge from fiat to crypto exists for a particular user. But if they use the wrong one, they might just give up and leave your platform.
Nobody wants that. Which is why we built Onramper — a comprehensive solution that matches your user with their perfect bridge, based on over 70 different factors.
We partner with several of the industry’s top fiat-to-crypto onramps (including Banxa, BTC Direct, and Coinify) so you don’t have to. Through a single, powerful widget, you’ll enjoy better coverage, lower fees, and less time integrating and maintaining partial solutions.
Want to find out how Onramper can work for you? Book a call with our experts today.
Faster and more intuitive onramping widget in a new look
Faster and more intuitive onramping widget in a new look
Today, we’re undertaking our biggest step yet in the movement towards unlocking crypto’s potential for the masses. The new, updated Onramper widget offers better performance, improved documentation, and is built on a brand new architecture that is based on a modern microservice design framework. We’re also excited to introduce a new visual universe across the website and widget, which is a product of extensive research and will delight both end users as well as technical and product teams at leading wallets, DEXs and CEXs.
Buy crypto with the new widget
New Fiat-Crypto Onramping Widget
Our widget has undergone a technical and visual (more on that later) upgrade. First and foremost, it leverages a completely new and improved architecture under the hood, optimizing performance, scalability, and easier maintenance. For you, this means reliable service, a smoother user experience, and more frequent product improvements in the future. You focus on your business while we focus on onramps.
Today we support over 95 fiat and 240+ crypto currencies, offer 35 local payment methods in more than 190 countries and work with 9 major onramps. Ahead of launching the new widget, we’ve conducted a series of tests and kept the end users front and centre. The widget’s new UI improvements take this into account and will make it easier to present the range of services in one concise look, thereby simplifying the trading or swapping experience and increasing your success rates.
Lastly, we’ve introduced - and will continue to improve - new and more robust documentation. The developer experience is the bridge between the financial infrastructure and wider crypto adoption, and we want to make it as easy as possible for your technical team to integrate and troubleshoot Onramper.
New Logo, New Website, and Fresh Approach to Onramping
We are also beyond thrilled to be introducing a new logo and new colors to the Onramper website, widget, and documentation. The central element of the 360° new look is the flick of a switch.
This element rests on our beliefs that consistency is the foundation of trust and that usability and intuitiveness for the developer and end user experience are worth obsessing over. With a process as easy as flicking a switch and one of a kind global reach, Onramper brings seamlessness and flexibility to crypto transactions as well as onramp management.
Logotype
Drawing from the toggle, the O-switch avatar is simple, strong and instantly recognisable on all digital surfaces. We’ve opted for lowercase letters to convey the ease of integration that underpins our product (less than one hour) and to signal that crypto infrastructure doesn’t have to be complicated. Lowercase notwithstanding, in our communication with you, we will continue to spell Onramper the old way.
Motion
The focus on what happens within the transaction and flexibility have to be present in all parts of the design, and motion graphics are no exception. We also use the design DNA from the circle shape of the O-switch in all graphic assets, from UI assets and 3D graphics to functional icons. The graphic pattern visualizes the Onramper universe with all of its possibilities – a grid of opportunities always in flux, an ever changing element that adapts to your needs.
Colour
There is no shortage of blue in the crypto or finance universe. Selecting green was not just about differentiation, but also about determination. Our determination to further support our message that crypto services can be trustworthy, fresh, and innovative. This is where green as a primary color paired with black and white (plus secondary tech blue) comes in.
What’s Next for Onramper
Unlocking the potential of crypto for the masses remains our pursuit, and we’re committed to it more than ever. In 2023, we will continue this journey in a way that is unique to Onramper by focusing on building the best and most comprehensive onramp aggregation platform.
First, we will further expand our global reach. In the coming days and weeks, we will announce a series of onramps that focus on serving different parts of the world. With 35 local payment methods in 180+ countries and growing, further increasing localized support in the Middle East, Asia and building redundancies in other places is essential to give your business an edge.
Second, we will continue improving transaction success rates so you can see your volumes grow. With our dynamic transaction routing engine, on average, we increased transaction authorization rates by 70%. Introducing advanced routing capabilities will help further push this number up while providing your users with the best rates.
Third, we will simplify the end user experience. A three step fiat-crypto onramping widget was the start. We will continue to invest in user research, and we believe that we can make this experience even faster. We’ve dissected each of the hurdles preventing users from having a smooth experience and will be introducing massive improvements to each of those throughout the year.
The new widget and look and feel are just the start, and we look forward to sharing more news, features, and announcements with you soon. Thank you for being part of our journey!
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