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The ‘One More Integration’ Trap: Why Great PMs don't fall for it.
Never ending hassle of managing integrations and expectations with a conventional onramp solution.
You may have been there before. Your team’s focus suddenly shifts to a new country or new on-ramp, a new payment method or UI improvement.
You look at the current product and think, “We just need one more feature, one more integration, and we’ll be done.” So you allocate resources from a dev team that has heard this one before, and push through.
But a few months later, the same conversation happens again. Maybe a new market needs a specific payment method. Compliance requirements shift. User expectations evolve. And suddenly, you’re back to square one, convincing yourself that just one more feature will finally complete the puzzle.
It never does.
You end up in an endless cycle of incremental decisions, each one adding complexity, maintenance, and opportunity cost.
Meanwhile, you are constantly fighting for resources internally, and as time passes you realise you are constantly falling behind on the latest developments. For your onramp stack, you’re lacking smart routing, low-KYC options, DCA, and whatever else the latest craze is.
The sunk cost fallacy in product management
Why does this happen?
In the past, decisions have been made to build, rather than outsource. Time, money, and engineering effort has been spent into building something, and now it’s hard to stop. The logic goes:
"We’ve already integrated three, four, or even five on-ramps. We’ve done so much work—why not just add one more instead of rethinking our approach?"
This is the sunk cost fallacy in action.
Each new integration feels like a small step forward, but in reality, it’s a growing web of maintenance, dependencies, and technical debt. Every time you choose to build instead of leveraging an existing solution, you’re committing your team to ongoing upkeep, often at the cost of innovation elsewhere.
Meanwhile, your competitors, who aren't stuck in this cycle, are shipping faster and capturing more market share.
The true cost of “one more feature”
Saying yes to another feature or integration might seem like the logical choice, but it comes at a cost:
💸 Mounting maintenance – More integrations = more code to maintain, more bugs to fix, and more time spent on infrastructure instead of product innovation.
⏳ Opportunity costs – Every hour spent integrating another on-ramp is an hour not spent on features that actually differentiate your product.
🔄 Vicious cycle – The next request is always around the corner. Today it’s an on-ramp for Brazil. Tomorrow, it’s Venmo. Then a better KYC process. The cycle repeats indefinitely.
At some point you have to ask: Are we moving forward, or just running in circles while others pass us by?
Breaking the cycle with smart decision-making
The good news is you don’t have to keep making the same decision.
Instead of constantly adding one more integration, Onramper removes blockers and future-proofs your payments infrastructure.
And let’s clear up a few common misconceptions:
🚫 "But Onramper locks us in!" → No, you can still negotiate your own deals with on-ramps and stay in control of commercial terms.
🚫 "But we’d have to replace our existing stack!" → Nope. Onramper can complement your current setup, so you don’t have to rip anything out.
🚫 "But pricing will be worse!" → Nope. Onramper doesn’t add fees on onramps’ pricing. Your pricing will actually improve due to more competition and fee transparency, while your conversion skyrockets due to smarter routing.
Instead of adding one-off integrations every few months, Onramper gives you a scalable, adaptable solution that evolves with your needs—without the constant firefighting.
Taking the smarter path
Product management is about making trade-offs. But the best PMs don’t just optimize for today—they optimize for velocity, ensuring that every decision makes future decisions easier.
The next time you find yourself saying "just one more feature," take a step back.
Are you really solving the problem with another integration? Or are you adding onto the real problem?
The best PMs are those who are not afraid to learn from the past. Those who break free from it. In this light - It’s great to see more and more leading exchanges and wallets like Exodus, Gate.io and Bitget break the endless cycle with Onramper - so they never have to do 'one more integration'.
Join the movement - stop getting trapped in an endless cycle. Talk to us today.
Other articles
Trust Wallet Joins Forces with Onramper to Drive Global Expansion
Through Onramper, Trust Wallet will introduce 175+ local payment methods and reach users across key markets
AMSTERDAM, Oct. 28, 2025 — Onramper, the world’s leading fiat-to-crypto onramp aggregator, today announced a partnership with Trust Wallet, the world’s leading self-custody Web3 wallet, to significantly expand local payment options for crypto users worldwide. Trust Wallet will leverage Onramper’s technology to provide its 210+ million users with an enhanced onboarding experience, offering localized coverage and a broader set of payment methods.
Through this partnership, Trust Wallet users will be able to purchase crypto across 190+ countries and 130+ local payment methods, benefiting from Onramper’s advanced routing engine that automatically identifies the best available onramp provider in real time. This ensures faster, more reliable transactions — and maximizes how much crypto users receive for their fiat.
Integrating multiple local payment providers across regions is often a complex and resource-intensive process for crypto platforms. Onramper simplifies this challenge by aggregating alternative payment methods into a single API, allowing partners to instantly provide users with a wide range of fiat-to-crypto options through one streamlined integration.
“Our mission has always been to make access to crypto simple, local, and inclusive,” said Thijs Maas, CEO of Onramper. “Partnering with Trust Wallet brings us closer to that vision, combining our aggregator technology with one of the largest wallets in the world to help millions of users onboard seamlessly, no matter where they are.”
The integration unlocks new access to key growth regions including Indonesia, India, and Nigeria, where local payment coverage is essential to broadening participation in Web3. Trust Wallet will also adopt Onramper’s industry-leading data infrastructure for in-depth product and onboarding analytics to further improve user onboarding.
“At Trust Wallet, our goal is to make crypto access as seamless and local as possible for everyone. Expanding local payment coverage is key to unlocking that access. Now users can fund their wallets instantly using familiar local methods, whether through cards, bank transfers, or systems like UPI, VietQR, or M-Pesa. It’s a big step toward making Web3 simpler, faster, and more inclusive for people everywhere,” said Eowyn Chen, CEO of Trust Wallet.
Onramper recently announced that it has integrated 30 onramps into its global network, strengthening its position as the leading aggregator in the industry and advancing its mission to make crypto access simple and inclusive.
To learn more, please visit onramper.com.
About Onramper
Onramper is the leading fiat-to-crypto payments aggregator, providing a turnkey API-based solution for dynamically routing fiat-to-crypto onramp flows based on algorithms optimizing for conversion, fees and payment methods. Onramper’s platform allows users of clients to buy 2000+ digital assets, in over 190 countries with over 130 payment methods in 120 currencies, with advanced routing options and unified analytics. The company is based in the Netherlands.
To learn more about Onramper, visit www.onramper.com.
About Trust Wallet
Trust Wallet is the secure, self-custody Web3 wallet and gateway for people who want to fully own, control, and leverage the power of their digital assets. From beginners to experienced users, Trust Wallet makes it easier, safer, and convenient for millions of people around the world to experience Web3, access dApps securely, store and manage their crypto and NFTs, as well as buy, sell, and stake crypto to earn rewards — all in one place and without limits.
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Onramper Integrates Paybis to Expand Global Crypto Payment Coverage
Onramper, the world’s leading fiat-to-crypto onramp aggregator, has integrated global cryptocurrency exchange Paybis.
October 15, 2025 – Onramper, the world’s leading fiat-to-crypto onramp aggregator, has integrated global cryptocurrency exchange Paybis, expanding its network of payment providers and improving how users around the world buy digital assets.
Through the integration, Onramper partners gain instant access to Paybis’ high-conversion payment flows, including Apple Pay and Google Pay, without any additional development effort. Businesses can now offer faster, more familiar, and secure payment options through a single API.
Paybis becomes the 30th onramp to join the Onramper network, extending its global coverage and giving partners even more flexibility in how they connect users to crypto.
Operating in more than 180 countries, Paybis enables users to buy, sell, and swap major cryptocurrencies using credit and debit cards, bank transfers, Apple Pay, Google Pay, and other local methods. Its one-tap Apple Pay experience is recognized for speed and reliability, helping make crypto purchases almost instant.
“Paybis has set the bar for low-friction, global payment experiences,” said Thijs Maas, CEO of Onramper. “We’re thrilled to bring them into our network. With 30 onramps now live, we’re giving our partners and their users more choice and a truly seamless way to enter the crypto economy.”
“Our mission has always been to make buying and selling crypto effortless,” said Konstantins Vasilenko, Head of Sales and Co-Founder at Paybis. “Partnering with Onramper helps us bring that simplicity to more users and businesses globally.”
The collaboration strengthens Onramper’s aggregated network, giving partners access to broader global coverage, faster transactions, and seamless integration through a single connection.
To learn more, please visit onramper.com and paybis.com.
About Paybis
Paybis is a global cryptocurrency exchange platform that provides fast, secure, and user-friendly digital asset transactions. Founded in 2014, the company specializes in fiat-to-crypto and crypto-to-fiat conversions, enabling users to buy, sell, and swap Bitcoin, Ethereum, and other cryptocurrencies using various payment methods, including credit/debit cards, bank transfers, and e-wallets.
With a strong focus on security and compliance, Paybis is registered with regulatory authorities and implements industry-leading AML/KYC procedures. The platform is known for its intuitive interface, 24/7 customer support, and competitive exchange rates.
About Onramper
Onramper is the leading fiat-to-crypto payments aggregator, providing a turnkey API-based solution for dynamically routing fiat-to-crypto onramp flows based on algorithms optimizing for conversion, fees and payment methods. Onramper’s platform allows users of clients to buy 2000+ digital assets, in over 190 countries with over 130 payment methods in 120 currencies, with advanced routing options and unified analytics. The company is based in the Netherlands. To learn more about Onramper, visit www.onramper.com.
Leap Wallet integrates Onramper for exclusive fiat-to-crypto onramping
Leap Wallet has entered into an agreement with Onramper to power fiat on- and off-ramping across its mobile applications and browser extension.
Leap Wallet has entered into an agreement with Onramper to power fiat on- and off-ramping across its mobile applications and browser extension. The integration brings Onramper’s global infrastructure directly into Leap Wallet, enabling streamlined access to crypto for users around the world.
Since 2025, Leap Wallet has expanded beyond its initial focus on the Cosmos ecosystem to become a multi-chain wallet. Today, it natively supports Bitcoin, Ethereum, and over 200 additional blockchain networks, allowing users to manage assets across a wide range of ecosystems without switching platforms.
“As Leap Wallet has grown into a multi-chain platform, demand for a seamless onramping experience has surged,” says Sanjeev Rao, CEO of Leap Wallet. “Our mission is to streamline the flow of value across ecosystems—and by partnering with Onramper, we’re eliminating key barriers for users.”
Enhanced onramping coverage
With this significant expansion, Leap Wallet recognized the necessity of robust and accessible onramping solutions to serve its growing user base. To address this, Leap Wallet is now integrating Onramper exclusively. This partnership allows users to:
- Access onramping for thousands of tokens
- Benefit from coverage across 200+ blockchain networks
- Enjoy frictionless fiat-to-crypto transactions, catering to both new and experienced users
By leveraging Onramper’s capabilities, Leap Wallet ensures its users experience reliable, broad, and convenient access to a wide range of cryptocurrencies, further reinforcing its position as a top-choice multi-chain wallet for global digital asset management.
“Crypto users need fast, secure, and reliable access to liquidity,” says Thijs Maas, CEO of Onramper. “Through this partnership with Leap Wallet, we’re bringing our global onramping infrastructure directly into one of the most advanced multi-chain platforms, enabling seamless value movement at scale.”
To learn more, visit onramper.com and leapwallet.io.
