Blog
The ‘One More Integration’ Trap: Why Great PMs don't fall for it.
Never ending hassle of managing integrations and expectations with a conventional onramp solution.
You may have been there before. Your team’s focus suddenly shifts to a new country or new on-ramp, a new payment method or UI improvement.
You look at the current product and think, “We just need one more feature, one more integration, and we’ll be done.” So you allocate resources from a dev team that has heard this one before, and push through.
But a few months later, the same conversation happens again. Maybe a new market needs a specific payment method. Compliance requirements shift. User expectations evolve. And suddenly, you’re back to square one, convincing yourself that just one more feature will finally complete the puzzle.
It never does.
You end up in an endless cycle of incremental decisions, each one adding complexity, maintenance, and opportunity cost.
Meanwhile, you are constantly fighting for resources internally, and as time passes you realise you are constantly falling behind on the latest developments. For your onramp stack, you’re lacking smart routing, low-KYC options, DCA, and whatever else the latest craze is.
The sunk cost fallacy in product management
Why does this happen?
In the past, decisions have been made to build, rather than outsource. Time, money, and engineering effort has been spent into building something, and now it’s hard to stop. The logic goes:
"We’ve already integrated three, four, or even five on-ramps. We’ve done so much work—why not just add one more instead of rethinking our approach?"
This is the sunk cost fallacy in action.
Each new integration feels like a small step forward, but in reality, it’s a growing web of maintenance, dependencies, and technical debt. Every time you choose to build instead of leveraging an existing solution, you’re committing your team to ongoing upkeep, often at the cost of innovation elsewhere.
Meanwhile, your competitors, who aren't stuck in this cycle, are shipping faster and capturing more market share.
The true cost of “one more feature”
Saying yes to another feature or integration might seem like the logical choice, but it comes at a cost:
💸 Mounting maintenance – More integrations = more code to maintain, more bugs to fix, and more time spent on infrastructure instead of product innovation.
⏳ Opportunity costs – Every hour spent integrating another on-ramp is an hour not spent on features that actually differentiate your product.
🔄 Vicious cycle – The next request is always around the corner. Today it’s an on-ramp for Brazil. Tomorrow, it’s Venmo. Then a better KYC process. The cycle repeats indefinitely.
At some point you have to ask: Are we moving forward, or just running in circles while others pass us by?
Breaking the cycle with smart decision-making
The good news is you don’t have to keep making the same decision.
Instead of constantly adding one more integration, Onramper removes blockers and future-proofs your payments infrastructure.
And let’s clear up a few common misconceptions:
🚫 "But Onramper locks us in!" → No, you can still negotiate your own deals with on-ramps and stay in control of commercial terms.
🚫 "But we’d have to replace our existing stack!" → Nope. Onramper can complement your current setup, so you don’t have to rip anything out.
🚫 "But pricing will be worse!" → Nope. Onramper doesn’t add fees on onramps’ pricing. Your pricing will actually improve due to more competition and fee transparency, while your conversion skyrockets due to smarter routing.
Instead of adding one-off integrations every few months, Onramper gives you a scalable, adaptable solution that evolves with your needs—without the constant firefighting.
Taking the smarter path
Product management is about making trade-offs. But the best PMs don’t just optimize for today—they optimize for velocity, ensuring that every decision makes future decisions easier.
The next time you find yourself saying "just one more feature," take a step back.
Are you really solving the problem with another integration? Or are you adding onto the real problem?
The best PMs are those who are not afraid to learn from the past. Those who break free from it. In this light - It’s great to see more and more leading exchanges and wallets like Exodus, Gate.io and Bitget break the endless cycle with Onramper - so they never have to do 'one more integration'.
Join the movement - stop getting trapped in an endless cycle. Talk to us today.
Other articles
Wello Joins Onramper’s Network to Expand Crypto Onboarding in Nigeria
Collaboration strengthens Onramper’s Nigerian payment rails for all partners
December 19, 2025 – Onramper, the world’s leading fiat-to-crypto onramp aggregator, announced that it has integrated Wello, a global fiat on- and off-ramp provider, to increase crypto accessibility in Nigeria. By integrating with Onramper, Wello’s localized payment rails will reach a wider audience, beginning with Nigeria and expanding across Asia. This partnership is part of the broader plan to bring stablecoin-powered payments to local markets around the world.
Nigeria remains one of the most active crypto markets globally, but ensuring reliable and high-performing fiat-to-crypto rails in the country remains a challenge. By incorporating Wello’s localized infrastructure, Onramper strengthens its presence in the region and delivers smoother, more successful conversion paths for every partner operating in Nigeria.
“Wello will strengthen the global coverage of our aggregation engine,” said Thijs Maas, CEO of Onramper. “Its dependable and deeply localized infrastructure gives our partners, and their users, the onboarding experience they expect, in Africa and beyond.”
Wello brings strong regional expertise across Africa and the Middle East, with payment rails designed for fast-growing, high-adoption crypto markets. Its localized approach reduces failed transactions and improves uptime for Nigerian users.
Onramper continues to lead the onramp aggregation space, connecting more than 30 global fiat gateways and supporting over 2,000 digital assets. All partners integrated with Onramper will automatically gain access to Wello’s rails, unlocking improved payment methods, stronger reliability, and broader coverage in Nigeria without requiring any technical changes.
“Our goal is to build dependable stablecoin payment rails for users around the world,” said Helen Hai, Co-Founder at Wello. “Partnering with Onramper makes our infrastructure available to more wallets, exchanges, and platforms, unlocking a smoother, more efficient onboarding experience.”
Onramper’s global network supports more than 130 payment methods across 190+ countries. Its smart routing engine recommends the best available conversion in real time, maximizing the likelihood of a successful transaction and helping users receive the most crypto for their fiat.
To learn more, please visit onramper.com and wello.tech.
About Onramper
Onramper is the leading fiat-to-crypto payments aggregator, providing a turnkey API-based solution for dynamically routing fiat-to-crypto onramp flows based on algorithms optimizing for conversion, fees and payment methods. Onramper’s platform allows users of clients to buy 2000+ digital assets, in over 190 countries with over 170 payment methods in 120 currencies, with advanced routing options and unified analytics. The company is based in the Netherlands. To learn more about Onramper, visit www.onramper.com.
About Wello
Wello brings real utility to stablecoins. With compliant fiat on/off ramps, instant QR payments, and cross-border settlement. Wello’s mission is to bridge Web3 with real-world payments, empowering people to send global, spend local, effortlessly.
HaHa Wallet Partners with Onramper to Expand Access to the Monad Ecosystem
Partnership follows Monad Mainnet launch to unlock global onboarding
AMSTERDAM, Dec. 17, 2025 — Onramper, the world’s leading fiat-to-crypto onramp aggregator, today announced a strategic partnership with HaHa Wallet, next-generation, Monad-native crypto wallet, to broaden global accessibility for users engaging with Monad ecosystem.
Through the integration, HaHa Wallet users can now buy crypto using over 130 local payment methods across 190+ countries, benefiting from competitive rates and optimized fees. Following the launch of Monad’s public Mainnet in November 2025, the partnership makes it easier for users worldwide to enter Monad and begin trading, bridging, and exploring dApps.
HaHa Wallet has quickly become a leading gateway into Monad, offering a fast, intuitive, and reward-driven user experience. With Onramper’s global payments coverage and smart routing engine, users can move from fiat to crypto in just a few clicks and start interacting onchain.
“Realizing Monad’s full potential depends on frictionless onboarding,” said Thijs Maas, CEO of Onramper. “Our partnership with HaHa Wallet brings trusted, localized payment access directly into the Monad ecosystem. Together, we’re making it easier than ever for people everywhere to get started on Monad.”
Monad’s unique architecture enables parallel transaction execution, delivering faster speeds, quicker finality, and lower fees without sacrificing decentralization. Combined with Onramper’s global payment infrastructure, HaHa Wallet provides users with a streamlined entry point into Monad’s high-performance blockchain environment.
“Our focus is building the simplest possible entry point into the Monad Ecosystem,” said Mu Li, founder of HaHa Wallet. “Integrating Onramper allows us to offer trusted local payment methods, helping users get onchain quickly and confidently, no matter where they are in the world.”
Onramper continues to lead the onramp aggregation space, connecting more than 30 global fiat gateways and supporting over 2,000 digital assets, driving greater accessibility and inclusivity across Web3.
To learn more, please visit onramper.com and haha.me
About Onramper
Onramper is the leading fiat-to-crypto payments aggregator, providing a turnkey API-based solution for dynamically routing fiat-to-crypto onramp flows based on algorithms optimizing for conversion, fees and payment methods. Onramper’s platform allows users of clients to buy 2000+ digital assets, in over 190 countries with over 130 payment methods in 120 currencies, with advanced routing options and unified analytics. The company is based in the Netherlands. To learn more about Onramper, visit www.onramper.com.
About HaHa Wallet
HaHa Wallet is the Monad native, high performance smart wallet built to maximise how users earn and participate on chain. Purpose built for Monad’s low latency, parallel execution environment, HaHa delivers lightning fast swaps, deep native integrations with Monad dApps and ecosystem campaigns, and seamless access to multiple EVM chains through a single non custodial experience. Users earn Karma for meaningful on chain activity, unlocking rewards, ecosystem access, and future HaHa token utility, positioning HaHa Wallet as the primary consumer gateway to Monad and a rewards driven hub for Web3 participation.
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Introducing our new crypto trading portal: the easiest way to buy, sell and swap
Buying crypto should be simple. Selling and swapping should feel just as easy. That’s why we’re leveling up the Onramper experience to make this a reality.
Meet our new crypto portal, the world’s simplest all-in-one trading platform. It brings buying, selling and swapping together in one place with the best available fees and full global coverage.
One place for everything
It’s easy for trading flows to feel scattered, with buying, swapping and selling all living in different places. We set out to fix that..
Our portal brings everything together so the entire journey stays clear and straightforward from start to finish. You can now:
- Buy crypto with 170+ payment methods
- Sell back to fiat
- Swap 100K+ assets across 50+ networks, with 11+ liquidity providers
All from one clean, intuitive interface.
Always the best fees, automatically
Crypto pricing moves fast, with fees constantly shifting based on payment method, geography, KYC requirements and liquidity. Our smart routing engine tracks all of it in real time and selects the best provider automatically.
We do the work, and you get the best fees with the highest chance of transaction success.
Any payment method. Any user.
A global product requires global payment coverage. The new portal supports 175+ payment methods including cards, Apple Pay, Google Pay, bank transfers, regional options and alternative methods found in high-growth markets.
Since payment preferences vary by region, the interface automatically highlights the options that perform best in your area. This keeps the experience fast, familiar and easy for any user, anywhere.
Buy any memecoin on Solana with MoonGate
The rise of memecoins has changed what’s expected from a trading experience. People want speed, simplicity and access to the long tail of new tokens.
By integrating MoonGate directly into the portal, we deliver exactly that. You can:
- Sign in with Google or Apple to generate a wallet instantly
- Discover trending Solana tokens
- Buy or swap into any memecoin in seconds
No separate setup and no manual wallet creation. Just instant access.
This is just the beginning
This portal isn’t an add-on. It’s a dedicated page built around a single widget that supports every trade type in one unified experience. And it’s only the first version.
We’ll continue adding new features that streamline the entire trading journey. From smarter token discovery to personalized payment suggestions, our goal is to create the smoothest crypto trading experience possible.
Try the full experience here: https://onramper.webflow.io/buy
