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Onramping Mistakes wallets make - Part II
In Part 1 we walked through some of the mistakes wallets make when building their on-ramp flows. Now we’ll take a closer look at some of the design elements that lead to suboptimal conversions.
When it comes to fiat on-ramping, UX is king. And while the UX of ramps providers certainly leave a lot to be desired - UI bugs, mediocre card conversion, clunky Know-Your-Customer processors - there’s also a lot that’s in control of the wallets that integrate these services.
In Part 1 we walked through some of the mistakes wallets make when building their on-ramp flows. Now we’ll take a closer look at some of the design elements that lead to suboptimal conversions.
Choice over-load for users
A user that buys crypto just wants one thing: to get from fiat currency to their preferred cryptocurrency. They don’t care who makes the sale.
Why then do wallets often display entire lists of different third-party brokers, most of whom have no brand recognition for the user? Just see some of these examples:
Often the answer provided is that this empowers users to choose their preferred ramp provider. They’re also able to compare the amount of crypto they get across providers, or which payment methods are supported.
But as we explained in a previous article, ramps will sometimes engage in fee spoofing, meaning this information isn’t always accurate. This illusory choice can actually result in transactions being more expensive for the user.
The agency to choose their onramp might be of importance for crypto-native users who might already have an account somewhere, it is possible to retain agency without overloading users with choice. In addition, we’ve previously shown that its crucial to return users to the ramp providers they have used before.
The Solution: Nudging
Instead of being presented with multiple options, users should be funneled down the path with the best combination of low fees and high conversion rates via an intelligent routing.
By pre-selecting for the user based on an intelligent routing engine, it’s possible to increase the conversion rate immensely.
Our data shows that 80% of users follow the recommendations made by Onramper! The trick here is to make sure onramp selection is not a mandatory elements of the user-flow. Instead, the user should be nudged to the best onramp, with the option to select something else for those users that want to self-select. The results of nuding in combination with smart onramp routing speak for themselves:
Hard-coded fees and settlement times
Another often-repeated sin is showing the user hardcoded information on the available paths. The intent can be noble: to inform the user to make better choices.
In practice, however, many wallets don’t build the actual infrastructure to make this information meaningful.
For example, data can be displayed that shows which payment methods are supported, which are priciest, and the expected time for a payment to complete. But displaying each of these data points has its flaws:
- Displaying which payment methods are supported often results in payment methods that are not relevant to the location being displayed. Moreover, not every payment method is available for every fiat currency or pair, so this info is often misleading.
- Displaying a “payment method fee” doesn’t tell the full story when it comes to pricing: a low-fee payment method can be more expensive than a high-fee payment method since the on-ramp might increase spread.
- Displaying the time it takes to complete a transaction is difficult to do accurately, since it often depends on the on-ramp’s and the user’s banking infrastructure. E.g. SEPA can take 1-3 minutes or 1-3 days, depending on whether the sending and receiving banks support SEPA Instant.
Hardcoded data can also become out-of-date as things evolve.
The solution:
It’s best to avoid displaying hardcoded data altogether and instead use dynamic engines to display the right payment methods and information. In this, Onramper is your best friend, with dynamic payment method recommendation engines, real-time quotes and onramp routing algorithms at your fingertips.
Closing thoughts
Optimizing on-ramp flows for conversion requires strategic design decisions that ensure every step guides users seamlessly toward a completed transaction.
In our next post, we’ll dive deeper into some of the mistakes wallets make when it comes to data analytics.
In the meantime, I invite everyone - client or not - to have OnRamper analyze your app. We’ll do a free analysis to identify the good, the bad, and the ugly. Schedule a call via the link above and reply with: "Please analyze my current setup."
Other articles
Onramper Launches Chrome Extension to Compare Crypto Quotes From 30+ Providers Without Leaving the Page
Install in one click and see live quotes side by side in the browser’s side panel, with no analytics or tracking
Amsterdam, October 22, 2026 — Onramper, the fiat-to-crypto onramp aggregator, today launched a Chrome extension that puts crypto buying, selling and swapping in the browser’s side panel, so users can transact while staying on the page they’re already reading. The extension is available now on the Chrome Web Store.
Buying crypto usually means leaving the webpage you are on. People spot a token or an idea, then have to open a new tab and check provider after provider. The Onramper Chrome extension keeps those comparisons in the Chrome Side Panel. Users can see live quotes from over thirty licensed providers in one place, pick the option that suits them and check out. The panel stays open while they browse, so there are fewer steps between spotting something and buying it.
“Crypto has treated the on-ramp as a destination: a separate site, a separate tab, a separate decision. As the industry matures, buying has to happen where people already are, and with more providers and payment methods in every market, comparing them should not be a research project,” said Rick Thomas, Co-CEO of Onramper. “Putting that choice in the browser is how we make a fragmented market simpler to use.”
The Onramper extension is private by default, containing no analytics or tracking. Settings and saved wallets stay in the user’s browser, and cross-device sync is off unless the user turns it on. A single control in the settings menu can erase all extension data.
What users can do with the extension
- Buy crypto with cards, bank transfers and local payment methods
- Sell crypto and cash out to a bank account
- Swap tokens by connecting a wallet in a browser tab
- View prices in their local currency, selected automatically, with one-tap amount presets suited to that currency
- Save up to five wallet addresses under recognizable names and copy one at checkout in a click
Onramper compares quotes from licensed providers and routes the user to the one they choose. Onramper and the selected provider handle identity verification and payment at checkout. Onramper offers 170+ local payment methods, and available providers, payment methods and assets vary by country. The Onramper extension is available now for Chrome.
About Onramper
Onramper is a fiat-to-crypto on-ramp aggregator based in Amsterdam. Wallets, exchanges and Web3 apps use Onramper’s widget and API to offer users a way to buy, sell and swap crypto. For more, visit onramper.com
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Ult integrates Onramper to power seamless fiat access
We're excited to announce that Ult has integrated Onramper, bringing seamless fiat onramping to users directly inside the app.
Ult is a multi-market trading app that brings crypto, tokenized stocks, perps, and sports prediction markets into one experience. It gives users a single place to access multiple markets without juggling separate apps, separate accounts, or separate funding flows for each one.
Fund every market in one flow
Ult users can now fund their accounts with fiat through a single onramp integration, rather than relying on one payment provider with limited coverage. Onramper aggregates more than 15 onramp providers and automatically routes each transaction to the most competitive option based on location, payment method, and availability. Users get access to 175+ payment methods across markets, all inside one streamlined flow. Whatever they're trading– crypto, stocks, perps, or predictions– the funding experience stays the same.
"Onramper was built to give any product access to the best global onramp coverage through a single integration," said Rick Thomas, co-CEO of Onramper. "Ult is exactly the kind of app this infrastructure was designed for, multi-market, user-first, and built to remove friction at the exact moment users are ready to get started."
Ult with Onramper is available now. Open the Ult app to get started.
About Onramper
Onramper is the leading fiat-to-crypto payments aggregator, providing a turnkey API-based solution for dynamically routing fiat-to-crypto onramp flows based on algorithms optimizing for conversion, fees and payment methods. Onramper’s platform allows users of clients to buy 2000+ digital assets, in over 190 countries with over 130 payment methods in 120 currencies, with advanced routing options and unified analytics. The company is based in the Netherlands. To learn more about Onramper, visit www.onramper.com.
Guarda Wallet Integrates Onramper to Power Fiat to Crypto Access
Onramper brings native fiat purchasing to Guarda Wallet, live now on web and Android
We're excited to announce that Guarda Wallet has integrated Onramper.
Guarda Wallet is a non custodial, multi platform wallet supporting more than 70 blockchains and over 1 million assets. Founded in 2017, Guarda is available on desktop, web, mobile and browser extension–giving users full control of their private keys across every platform they use.
Onramper fiat purchasing is now live natively within Guarda Wallet on web and Android. Users can buy Bitcoin, Ethereum, Solana, XRP, Cardano, Litecoin, Dogecoin, TRON, and more directly inside the wallet, without needing to move funds elsewhere first.
Onramper aggregates multiple fiat onramp providers into a single, optimised flow, routing each transaction through the best available provider at the time of purchase. This gives Guarda users broader payment coverage and more reliable pricing without Guarda needing to manage multiple provider relationships on its own.
"Guarda has always been about giving users real ownership of their assets across every chain that matters," said a spokesperson for Guarda Wallet. "Onramper makes the path from fiat to self custody faster and more accessible for our users worldwide."
"Guarda is exactly the kind of wallet Onramper is built for: broad chain coverage, a committed user base, and a genuine commitment to non custodial principles," said Rick Thomas, Co CEO of Onramper. "This integration puts a reliable fiat onramp in front of millions of self custody users from day one."
Onramper is live now in Guarda Wallet on web and Android. To learn more, visit guarda.com.
