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Onramping Mistakes wallets make - Part II
In Part 1 we walked through some of the mistakes wallets make when building their on-ramp flows. Now we’ll take a closer look at some of the design elements that lead to suboptimal conversions.
When it comes to fiat on-ramping, UX is king. And while the UX of ramps providers certainly leave a lot to be desired - UI bugs, mediocre card conversion, clunky Know-Your-Customer processors - there’s also a lot that’s in control of the wallets that integrate these services.
In Part 1 we walked through some of the mistakes wallets make when building their on-ramp flows. Now we’ll take a closer look at some of the design elements that lead to suboptimal conversions.
Choice over-load for users
A user that buys crypto just wants one thing: to get from fiat currency to their preferred cryptocurrency. They don’t care who makes the sale.
Why then do wallets often display entire lists of different third-party brokers, most of whom have no brand recognition for the user? Just see some of these examples:
Often the answer provided is that this empowers users to choose their preferred ramp provider. They’re also able to compare the amount of crypto they get across providers, or which payment methods are supported.
But as we explained in a previous article, ramps will sometimes engage in fee spoofing, meaning this information isn’t always accurate. This illusory choice can actually result in transactions being more expensive for the user.
The agency to choose their onramp might be of importance for crypto-native users who might already have an account somewhere, it is possible to retain agency without overloading users with choice. In addition, we’ve previously shown that its crucial to return users to the ramp providers they have used before.
The Solution: Nudging
Instead of being presented with multiple options, users should be funneled down the path with the best combination of low fees and high conversion rates via an intelligent routing.
By pre-selecting for the user based on an intelligent routing engine, it’s possible to increase the conversion rate immensely.
Our data shows that 80% of users follow the recommendations made by Onramper! The trick here is to make sure onramp selection is not a mandatory elements of the user-flow. Instead, the user should be nudged to the best onramp, with the option to select something else for those users that want to self-select. The results of nuding in combination with smart onramp routing speak for themselves:
Hard-coded fees and settlement times
Another often-repeated sin is showing the user hardcoded information on the available paths. The intent can be noble: to inform the user to make better choices.
In practice, however, many wallets don’t build the actual infrastructure to make this information meaningful.
For example, data can be displayed that shows which payment methods are supported, which are priciest, and the expected time for a payment to complete. But displaying each of these data points has its flaws:
- Displaying which payment methods are supported often results in payment methods that are not relevant to the location being displayed. Moreover, not every payment method is available for every fiat currency or pair, so this info is often misleading.
- Displaying a “payment method fee” doesn’t tell the full story when it comes to pricing: a low-fee payment method can be more expensive than a high-fee payment method since the on-ramp might increase spread.
- Displaying the time it takes to complete a transaction is difficult to do accurately, since it often depends on the on-ramp’s and the user’s banking infrastructure. E.g. SEPA can take 1-3 minutes or 1-3 days, depending on whether the sending and receiving banks support SEPA Instant.
Hardcoded data can also become out-of-date as things evolve.
The solution:
It’s best to avoid displaying hardcoded data altogether and instead use dynamic engines to display the right payment methods and information. In this, Onramper is your best friend, with dynamic payment method recommendation engines, real-time quotes and onramp routing algorithms at your fingertips.
Closing thoughts
Optimizing on-ramp flows for conversion requires strategic design decisions that ensure every step guides users seamlessly toward a completed transaction.
In our next post, we’ll dive deeper into some of the mistakes wallets make when it comes to data analytics.
In the meantime, I invite everyone - client or not - to have OnRamper analyze your app. We’ll do a free analysis to identify the good, the bad, and the ugly. Schedule a call via the link above and reply with: "Please analyze my current setup."
Other articles
Zengo Enters Partnership with Onramper to Unlock Global Crypto Access
Collaboration will power 130+ payment methods across LATAM, SEA, Africa, and more, simplifying fiat-to-crypto onboarding worldwide
AMSTERDAM, Nov. 5, 2025 /PRNewswire/ -- Onramper, the world’s leading fiat-to-crypto onramp aggregator, today announced a partnership with Zengo Wallet, the most secure self-custodial crypto wallet trusted by millions, to expand global payment access for users.
Through this collaboration, Zengo users can now buy crypto through Onramper at the most competitive fees available, starting at just 2% for Zengo Pro users. The integration supports more than 130 local payment methods, streamlining purchases across key markets in Latin America, Southeast Asia, and Africa.
The partnership also enables a seamless onboarding flow for first-time users, while returning users are automatically directed back to their preferred payment providers–delivering a faster, more intuitive, and personalized experience.
“Access to crypto should not depend on where you live or which payment method you use,” said Thijs Maas, CEO of Onramper. “By partnering with Zengo, we’re removing the barriers that have limited participation in Web3, especially in regions with high demand but limited infrastructure. Together, we are making it easier for anyone, anywhere, to enter the crypto economy safely and efficiently.”
This partnership reinforces Zengo’s mission to make crypto ownership simple and secure, particularly in emerging markets where local payment coverage is key to adoption. By integrating Onramper’s technology, Zengo users will enjoy smoother onboarding, lower fees, and a more consistent purchasing experience, whether they are new or returning customers.
“At Zengo, our goal is to provide secure and low-cost access to any type of digital asset for individuals and businesses,” said Ouriel Ohayon, co-founder and CEO of Zengo. “Through our partnership with Onramper, we’re expanding global access to crypto and stablecoins with a faster, cheaper, and wider selection of payment methods anywhere, anytime.”
Integrating local payment methods across multiple regions has long been a complex and resource-heavy process for crypto platforms. Onramper’s aggregation technology removes this barrier by unifying both global and local onramps within a single API, giving partners instant access to the world’s most comprehensive fiat-to-crypto infrastructure.
Onramper continues to lead the onramp aggregation space, connecting more than 30 global fiat gateways and supporting over 2,000 digital assets in more than 190 countries, driving greater accessibility and inclusivity across Web3.
To learn more, please visit onramper.com and zengo.com.
About Onramper
Onramper is the leading fiat-to-crypto payments aggregator, providing a turnkey API-based solution for dynamically routing fiat-to-crypto onramp flows based on algorithms optimizing for conversion, fees and payment methods. Onramper’s platform allows users of clients to buy 2000+ digital assets, in over 190 countries with over 130 payment methods in 120 currencies, with advanced routing options and unified analytics. The company is based in the Netherlands. To learn more about Onramper, visit www.onramper.com.
About Zengo Wallet
Zengo Wallet is the most secure self-custodial crypto wallet, trusted by over 2 million individuals and businesses in 180+ countries. Since 2018, no Zengo wallet has ever been hacked. Zengo Pro includes advanced features like Bitcoin Vaults, an inheritance-style feature, and now, heavily discounted fees on purchase. Powered by MPC cryptography, Zengo has no seed phrase vulnerability and is backed by Insight Partners, Tether, and other leading investors.
For media enquiries, contact:
Trust Wallet Joins Forces with Onramper to Drive Global Expansion
Through Onramper, Trust Wallet will introduce 175+ local payment methods and reach users across key markets
AMSTERDAM, Oct. 28, 2025 — Onramper, the world’s leading fiat-to-crypto onramp aggregator, today announced a partnership with Trust Wallet, the world’s leading self-custody Web3 wallet, to significantly expand local payment options for crypto users worldwide. Trust Wallet will leverage Onramper’s technology to provide its 210+ million users with an enhanced onboarding experience, offering localized coverage and a broader set of payment methods.
Through this partnership, Trust Wallet users will be able to purchase crypto across 190+ countries and 130+ local payment methods, benefiting from Onramper’s advanced routing engine that automatically identifies the best available onramp provider in real time. This ensures faster, more reliable transactions — and maximizes how much crypto users receive for their fiat.
Integrating multiple local payment providers across regions is often a complex and resource-intensive process for crypto platforms. Onramper simplifies this challenge by aggregating alternative payment methods into a single API, allowing partners to instantly provide users with a wide range of fiat-to-crypto options through one streamlined integration.
“Our mission has always been to make access to crypto simple, local, and inclusive,” said Thijs Maas, CEO of Onramper. “Partnering with Trust Wallet brings us closer to that vision, combining our aggregator technology with one of the largest wallets in the world to help millions of users onboard seamlessly, no matter where they are.”
The integration unlocks new access to key growth regions including Indonesia, India, and Nigeria, where local payment coverage is essential to broadening participation in Web3. Trust Wallet will also adopt Onramper’s industry-leading data infrastructure for in-depth product and onboarding analytics to further improve user onboarding.
“At Trust Wallet, our goal is to make crypto access as seamless and local as possible for everyone. Expanding local payment coverage is key to unlocking that access. Now users can fund their wallets instantly using familiar local methods, whether through cards, bank transfers, or systems like UPI, VietQR, or M-Pesa. It’s a big step toward making Web3 simpler, faster, and more inclusive for people everywhere,” said Eowyn Chen, CEO of Trust Wallet.
Onramper recently announced that it has integrated 30 onramps into its global network, strengthening its position as the leading aggregator in the industry and advancing its mission to make crypto access simple and inclusive.
To learn more, please visit onramper.com.
About Onramper
Onramper is the leading fiat-to-crypto payments aggregator, providing a turnkey API-based solution for dynamically routing fiat-to-crypto onramp flows based on algorithms optimizing for conversion, fees and payment methods. Onramper’s platform allows users of clients to buy 2000+ digital assets, in over 190 countries with over 130 payment methods in 120 currencies, with advanced routing options and unified analytics. The company is based in the Netherlands.
To learn more about Onramper, visit www.onramper.com.
About Trust Wallet
Trust Wallet is the secure, self-custody Web3 wallet and gateway for people who want to fully own, control, and leverage the power of their digital assets. From beginners to experienced users, Trust Wallet makes it easier, safer, and convenient for millions of people around the world to experience Web3, access dApps securely, store and manage their crypto and NFTs, as well as buy, sell, and stake crypto to earn rewards — all in one place and without limits.
For media enquiries, contact:
Onramper Integrates Paybis to Expand Global Crypto Payment Coverage
Onramper, the world’s leading fiat-to-crypto onramp aggregator, has integrated global cryptocurrency exchange Paybis.
October 15, 2025 – Onramper, the world’s leading fiat-to-crypto onramp aggregator, has integrated global cryptocurrency exchange Paybis, expanding its network of payment providers and improving how users around the world buy digital assets.
Through the integration, Onramper partners gain instant access to Paybis’ high-conversion payment flows, including Apple Pay and Google Pay, without any additional development effort. Businesses can now offer faster, more familiar, and secure payment options through a single API.
Paybis becomes the 30th onramp to join the Onramper network, extending its global coverage and giving partners even more flexibility in how they connect users to crypto.
Operating in more than 180 countries, Paybis enables users to buy, sell, and swap major cryptocurrencies using credit and debit cards, bank transfers, Apple Pay, Google Pay, and other local methods. Its one-tap Apple Pay experience is recognized for speed and reliability, helping make crypto purchases almost instant.
“Paybis has set the bar for low-friction, global payment experiences,” said Thijs Maas, CEO of Onramper. “We’re thrilled to bring them into our network. With 30 onramps now live, we’re giving our partners and their users more choice and a truly seamless way to enter the crypto economy.”
“Our mission has always been to make buying and selling crypto effortless,” said Konstantins Vasilenko, Head of Sales and Co-Founder at Paybis. “Partnering with Onramper helps us bring that simplicity to more users and businesses globally.”
The collaboration strengthens Onramper’s aggregated network, giving partners access to broader global coverage, faster transactions, and seamless integration through a single connection.
To learn more, please visit onramper.com and paybis.com.
About Paybis
Paybis is a global cryptocurrency exchange platform that provides fast, secure, and user-friendly digital asset transactions. Founded in 2014, the company specializes in fiat-to-crypto and crypto-to-fiat conversions, enabling users to buy, sell, and swap Bitcoin, Ethereum, and other cryptocurrencies using various payment methods, including credit/debit cards, bank transfers, and e-wallets.
With a strong focus on security and compliance, Paybis is registered with regulatory authorities and implements industry-leading AML/KYC procedures. The platform is known for its intuitive interface, 24/7 customer support, and competitive exchange rates.
About Onramper
Onramper is the leading fiat-to-crypto payments aggregator, providing a turnkey API-based solution for dynamically routing fiat-to-crypto onramp flows based on algorithms optimizing for conversion, fees and payment methods. Onramper’s platform allows users of clients to buy 2000+ digital assets, in over 190 countries with over 130 payment methods in 120 currencies, with advanced routing options and unified analytics. The company is based in the Netherlands. To learn more about Onramper, visit www.onramper.com.
